PICCADILLY CIRCUS : MILLENNIUM COUNTDOWN - The most famous advertising site in the world now has an ESPRIT MegaVision module displaying the number of days until the new Millennium. At Midnight every day the number changes automatically.

CLEARCHANNEL/MORE O'FERRALL - The UK's premier roadside billboard company uses 6-metre long MegaVision panels for advertiser reinforcement messages on most of their prime backlit sites throughout the UK. Each display has its own cellphone and modem and is updated centrally from ESPRIT'S Programming Centre in London. Customers benefit from this system by having the flexibility to program live messages to several cities simultaneously. The system was used to great effect by ITV to promote their Champions League coverage amongst programmes.

UK PASSPORT OFFICES / HOME OFFICE IMMIGRATION / MAFF / DEPARTMENT OF SOCIAL SECURITY / THE HOME OFFICE / THE MINISTRY OF DEFENCE - All main entrances and public waiting areas now have ESPRIT Moving Message Displays to advise the Public of waiting times and new services.

ROYAL NAVY / NATO - Use ELECTRONIC NOTICEBOARDS for welcome boards and messaging systems on all their main bases (including Portsmouth) in canteens and at entrance gates.

INLAND REVENUE / NORTH TYNESIDE GENERAL HOSPITAL - Bespoke ELECTRONIC NOTICEBOARDS are used to welcome all visitors.

MERCURY COMMUNICATIONS - Use ELECTRONIC NOTICEBOARDS as above in most of their main offices.

CRIME PREVENTION UNITS / ROAD SAFETY OFFICES / FIRE BRIGADES / AMBULANCE SERVICES - All use Moving Message Displays for local community messages at events, exhibitions, schools and conferences.

JODRELL BANK - Esprit ELECTRONIC NOTICEBOARDS welcome visitors to the UK's largest telescope.

BRITISH GAS / SEVERN TRENT WATER - Most of their major Customer Service Centres use Esprit Moving Messages to give out good and bad news.

SEGAWORLD - Use Large 2m Green Displays to promote rides in their Trocadero Futurepark.
THORPE PARK - Use moving displays in the same way.

HEATHROW AIRPORT BRITISH MIDLAND SHUTTLE TERMINAL - Have several Moving Message Displays giving out flight details above the desks.

REGUS BUSINESS CENTRES - Welcome all guests with Vacuum-flourescent Displays and give out on-line financial indices to visitors in some sites.

LYRIC THEATRE HAMMERSMITH - Have a single-line network in the foyer predominantly to inform the hard-of-hearing of starting times and future presentations.

OVER 100 COUNCILS AND LOCAL AUTHORITIES - Use Esprit displays for directional and site information in Leisure Centres, Swimming Pools, Community Centres, Town Halls etc.

Sales Information

PEOPLES PHONE - 200+ retail sites many in prime locations, all have at least 1 x 32 character-to-view multi-colour LED animated display promoting special offers and company slogans. Initially signs were reprogrammed by area managers with infra-red remote handsets, but approval was given for Nationwide Network for 'live' central control - Esprit designed bespoke software to enable a PC to ring each branch out of hours, access the sign via a simple modem, squirt new messages to it in under 10 seconds and receive confirmation of successful transmission.

MGM/VIRGIN CINEMAS - Shaftesbury Avenue is the first site to have Esprit displays - 20 character single-line green LED units above the screen entrances and 8-line x 32 character green ELECTRONIC NOTICEBOARDS in the ticket office.

ABBEY NATIONAL - Bespoke ELECTRONIC NOTICEBOARDS in branches in the Midlands for customer updates and interest rates on various savings and loans accounts.

SAINSBURY'S / SAVACENTRE - Customer information counters at entrance to superstores now have a Moving Message Display built-in to the fascia approximately 6 feet above the floor giving out details of new services and layout changes.

OLD ORLEANS - This Scottish & Newcastle chain of 'fun' pub-restaurants now have a new promotional system in most sites. The system comprises of a six-segment multi-coloured lightbox attatched to a 4-inch high x 4 digit number display via a processor and switch unit developed by Esprit. Whenever the manager decides to stimulate turnover he pushes the switch and the lightbox flickers round and eventually stops at one of the six numbers in either a random or controlled manner. Five of the numbers represent a different promotion, say half price bitter for 10 minutes or free crisps with every Gordons Gin, while the remaining one says "Sorry no prize this time!!". If a prize is won then the digital numbers count down by the second from 10 minutes to zero gradually and visibly increasing the pressure on the punters to hurry up and take advantage.

POUNDSTRETCHER DISCOUNT STORES - Use Moving Message Displays to promote upstairs/downstairs offers.

CO-OP TRAVEL AGENTS - Use Esprit Digital Rate Boards in over 30 branches to display buy and sell currency rates for 18 different countries next to a colour screenprint of each national flag. The time and date is also shown and all text is programmed by a simple hand-held infra-red remote control.

GUINNESS - Use Moving Message Displays in Cash-and-Carries to promote specials.

LEX / WARWICK WRIGHT - Main car dealers advertise new and second-hand models.

OTHER SERIOUS RETAILERS & LEISURE OPERATORS - Over 20,000 units to date.

LITTLEWOODS - Have a network of Moving Message Displays in their Home Shopping Catalogue Telephone Operations Rooms informing staff of general company developments and other specific messages which would otherwise be difficult to convey to so many people at the same time who are wearing headsets.

MACRO ELECTRONICS - One of the largest trade suppliers of electronics in the UK use Electronic Noticeboards in their Telephone Operations Room as Littlewoods.

SAINSBURY'S - Have a network of Moving Message signs in their four Head Office Buildings in Blackfriars telling staff and visitors of local travel problems and security messages. They also use ELECTRONIC NOTICEBOARDS throughout their Logistics Department to keep track of transportation timings and problems as well as in the main company restaurant to convey menu changes and specials.

SAVACENTRE / HOUSE OF FRASER - Use ELECTRONIC NOTICEBOARDS (21 character x 4 line 2-inch Red LED) in most of their on-site staff canteens to convey shift details, motivation and other company messages to a passive audience.

DYSON APPLIANCES / HP FOODS - Use TARGET/ACTUAL/EFFICIENCY BOARDS (See Factory Online).

BOOTS / NACANCO / QUAKER OATS / BROOKE BOND / JOHNSON & JOHNSON / KELLOGS / ICI / LEVI-STRAUSS & COMPANY / PLAYTEX / MAXELL / McVITIES - All use Moving Message Displays in their factories to display production targets, results, health & safety information and emergency messages. It is now possible to show 'live' production line figures in most cases by taking a feed from their Programmable Logic Controllers or line sensors.

GREENE KING / BOOTS / UNITED DISTILLERS / GUINNESS - Use ELECTRONIC NOTICEBOARDS in the same way.

HEWLETT PACKARD - Use displays to direct their drivers around their main Scottish factories.

CHURCHILLS INSURANCE - Telephone Operations staff in Bromley are updated throughout the day by a huge MX1607 ELECTRONIC NOTICEBOARD.

BRITISH RAIL - Newport emergency staff at the Severn Tunnel Depot are instantly directed and informed by a 1 metre x 1/2 metre MegaVision full-screen display.

CAMDEN TOWN HALL / ENFIELD CIVIC CENTRE - Use large ELECTRONIC NOTICEBOARDS in their main receptions to display meeting times and venues to Councillors and other staff.

BRITISH STEEL - Use displays in their telephone rooms around the country.